Company News, New Products

CoverGirl Debuts Beauty App

Scans face to recommend color choices.

CoverGirl has launched BeautyU – a high-tech makeup app that intimately gets to know a woman’s beauty needs and makes her mass shopping experience more creatively personalized than ever, according to the company. It is designed with superior face scan technology and identifies and reads individual facial features at a high-speed rate to define and match skin tone and characteristics. This technology is paired with a series of diagnostic questions so that, unlike some competitors, the app c...

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